PurColour Celebration Powder can be used to celebrate holidays, festivals, club activities, sporting events and religious ceremonies.  PurColour Celebration Powder is inspired by the Hindu annual spring festival called, Holi.  Holi is a festival that commemorates good harvests and the fertile land. Hindus believe it is a time of enjoying spring’s abundant colors and saying farewell to winter.  During this event, participants hold a bonfire, throw colored powder at each other, and celebrate wildly. The colored powder is referred to as Gulal or Holi Powder.  Thousands of people participate in this festival  and the communities and people are virtually submerged in color.

The USA has embraced celebrations of color with enthusiasm and has incorporated color celebration in color themed road races, fundraising activities and team events